Project Name

2019 – 2020 Voter Guides

Client

New York City Campaign Finance Board

Nonpartisan guide, which is sent to approximately 5 million registered voters, informs New Yorkers of upcoming election details, provides helpful instructions on how to vote, and encourages participation in upcoming elections. I helped redesign the guides to become a more intuitive, instructive, and useful resources for potential voters.

Responsibilities

• Redesigned the guide to increase clarity of information presented through a single voice
• Worked with illustrator to develop illustrations to complement instructive text
• Looked for opportunities to simply information presented to be more accessible to a larger audience