2021 Primary Election Voter Guide

New York City Campaign Finance Board

The Campaign Finance Board needed help creating the 48 page booklet that goes to each eligible voter in NYC during the 2021 Primary Election. Each booklet contains upcoming election details, provides helpful instructions on how to vote, encourages participation in upcoming elections, and contains profiles for each candidate. After I helped redesign the guides in prior years to become a more intuitive, instructive, and useful resource for potential voters, this year saw an organizational rebrand and a huge logistical challenge to produce the guide with 300+ candidate profiles in a short period of time. When voters received the guide prior to the election, they not only found a concise resource, but also a sample ballot and ranked-choice tear-out to practice the new voting format.

My Role and Responsibilities

• Led a team of in-house and freelance designers

• Implemented new branding
  
  

• Worked with client team to develop content strategy
  
  

• Proposed new features and tools to provide even more information and  support to voters
  
  

• Developed and managed workflow to produce ten 48-page district-specific editions in English and Spanish